Terms of Service

1. Agreement to terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("you," "your," or "User") and BrandVector Studio Inc. ("BrandVector," "we," "us," or "our"), a corporation registered in Ontario, Canada, with its principal place of business at 126 James Street North, Hamilton, ON L8R 2K6.

By accessing or using our website at brandvector.pro (the "Site") or engaging our brand direction services, you agree to be bound by these Terms. If you do not agree, you must not use the Site or our services. If you are entering into these Terms on behalf of an organisation, you represent that you have authority to bind that organisation.

2. Description of services

BrandVector provides brand direction and positioning consulting services including brand vector discovery, positioning axis strategy, messaging vector development, identity bearing architecture, vector map implementation, and related strategic brand consulting (collectively, the "Services"). Service scope, deliverables, timelines, and fees for paid engagements are defined in separate written proposals or service agreements ("Service Agreements") that supplement these Terms.

BrandVector is a brand direction and positioning agency. We do not sell, license, distribute, or support vector graphics software, illustration applications, CAD tools, or any design technology products. References to "brand vector," "messaging vector," and "positioning axis" on the Site describe strategic brand consulting concepts, not software products or file formats.

In the event of a conflict between these Terms and a signed Service Agreement, the Service Agreement prevails for that specific engagement. These Terms govern all other use of the Site and general relationship principles.

3. Website use

You may use the Site for lawful purposes only. You agree not to:

• Use the Site in any way that violates applicable federal, provincial, or local laws or regulations.
• Attempt to gain unauthorised access to the Site, our servers, or connected systems.
• Transmit viruses, malware, or other harmful code through the Site or contact form.
• Scrape, crawl, or harvest data from the Site using automated means without our prior written consent.
• Submit false, misleading, or fraudulent information through the contact form.
• Interfere with or disrupt the Site's operation or other users' access.
• Impersonate BrandVector, our employees, or other persons or entities.
• Misrepresent BrandVector as a vendor of vector graphics software or design tools.

We reserve the right to suspend or terminate access to the Site for conduct that violates these Terms or that we reasonably believe poses a security or legal risk.

4. Intellectual property

All content on the Site — including text, graphics, logos, images, design elements, the BrandVector name, brand vector framework terminology, arrow and axis design accents, and software — is owned by BrandVector or our licensors and protected by Canadian and international copyright, trademark, and intellectual property laws.

You may view, download, and print Site content for personal, non-commercial reference only. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit Site content without our prior written consent.

For client engagements, intellectual property ownership of deliverables — including vector maps, positioning axis documents, messaging vector toolkits, identity bearing guidelines, and strategic frameworks — is defined in the applicable Service Agreement. Unless otherwise specified, clients receive a licence to use deliverables for their stated brand direction purposes upon full payment.

5. Client engagements

Engagement of BrandVector Services requires a signed Service Agreement or written acceptance of a proposal. Key terms typically include:

• Scope of work defining brand vector discovery, positioning axis deliverables, messaging vector outputs, and implementation milestones.
• Project timeline with axis alignment workshops and brand trajectory review checkpoints.
• Client responsibilities including timely feedback, stakeholder availability, and competitive information provision.
• Revision rounds and change request procedures.
• Confidentiality obligations for both parties.

Direction briefs offered as discovery sessions may be provided with or without fee as stated at the time of booking. Attendance does not obligate either party to proceed with a full engagement.

6. Fees and payment

Service fees are quoted in Canadian dollars unless otherwise stated. Invoices are due within the period specified in the Service Agreement, typically net fifteen or net thirty days. Late payments may incur interest at 1.5% per month or the maximum rate permitted by Ontario law, whichever is lower.

All fees are exclusive of applicable taxes including HST (Registration: 812345678 RT0001). Client is responsible for all taxes associated with Services except taxes based on BrandVector's net income.

We may suspend Services for accounts more than thirty days overdue until payment is received in full.

7. Marketing disclaimer

BrandVector provides professional brand direction, positioning axis strategy, and messaging vector consulting services. We do not guarantee any specific business outcome, financial return, market share gain, brand awareness metric, lead volume, conversion rate, or revenue result. Past performance described in case examples on the Site or in proposals is not indicative of future results.

Brand direction outcomes depend on factors outside our control including market conditions, competitive activity, product-market fit, pricing, client leadership alignment, internal adoption of positioning coordinates, quality of downstream creative execution, and the consistency with which client teams maintain axis alignment after engagement completion. Any projections or estimates provided during direction briefs or proposals are illustrative planning tools, not promises or warranties of outcome.

Case studies and portfolio examples on the Site are anonymised and presented for illustrative purposes only. Identifying details, metrics, and outcomes may be composite or adjusted to protect client confidentiality. They should not be interpreted as typical results or as guarantees of similar outcomes for your brand direction engagement.

BrandVector's Services establish strategic direction — positioning axis, messaging vector, identity bearing, and brand trajectory frameworks. Implementation of that direction through advertising campaigns, website redesign, product launches, or sales execution remains the client's responsibility and carries its own performance variables independent of our strategic deliverables.

8. Disclaimer of warranties

THE SITE AND ITS CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

We do not warrant that the Site will be uninterrupted, error-free, secure, or free of viruses or other harmful components. We do not warrant the accuracy, completeness, or reliability of any content on the Site.

Services are performed with professional skill and care consistent with industry standards for brand strategy consultancies. Except as expressly stated in a signed Service Agreement, we make no additional warranties regarding Service outcomes.

9. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BRANDVECTOR AND ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, AND CONTRACTORS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITY, OR GOODWILL, ARISING FROM OR RELATED TO YOUR USE OF THE SITE OR SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO THESE TERMS, THE SITE, OR SERVICES SHALL NOT EXCEED THE GREATER OF (A) THE FEES PAID BY YOU TO BRANDVECTOR FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM DURING THE TWELVE MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED CANADIAN DOLLARS (CAD $100).

Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability is limited to the maximum extent permitted by law.

10. Indemnification

You agree to indemnify, defend, and hold harmless BrandVector and its directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from: (a) your use of the Site in violation of these Terms; (b) your violation of any law or third-party right; (c) content or materials you provide to us for use in Services; or (d) your breach of a Service Agreement.

11. Privacy

Your use of the Site is also governed by our Privacy Policy and Cookie Policy, which describe how we collect, use, and protect personal information under PIPEDA and CASL. By using the Site, you consent to data practices described in those policies.

12. Third-party links

The Site may contain links to third-party websites or services, including design partners we may recommend for visual identity execution. We do not control and are not responsible for the content, privacy practices, or availability of third-party sites. Inclusion of a link does not imply endorsement. You access third-party sites at your own risk.

13. Termination

We may terminate or suspend your access to the Site at any time, without notice, for conduct that we believe violates these Terms or is harmful to other users, us, or third parties. Termination of Site access does not affect the survival of provisions that by their nature should survive, including intellectual property, disclaimers, limitation of liability, and governing law sections.

Service Agreement termination terms are defined in the applicable agreement, typically including notice periods, payment for work completed, and deliverable handoff procedures.

14. Governing law and disputes

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. Any dispute arising from or relating to these Terms or the Site shall be subject to the exclusive jurisdiction of the courts of Ontario, located in Hamilton or Toronto as applicable.

Before initiating legal proceedings, parties agree to attempt good-faith resolution through direct negotiation for a period of thirty days. Nothing in this section prevents either party from seeking injunctive or equitable relief in any court of competent jurisdiction.

15. Changes to terms

We may modify these Terms at any time by posting updated Terms on the Site with a revised effective date. Material changes will be communicated where practicable. Your continued use of the Site after changes constitutes acceptance of the modified Terms. For active Service Agreements, changes to these Terms do not modify signed agreement terms unless both parties agree in writing.

16. Contact

Questions about these Terms may be directed to:

BrandVector Studio Inc.
126 James Street North, Hamilton, ON L8R 2K6, Canada
Email: [email protected]
Phone: +1 (905) 555-0178
Business Number (BN): 812345678 RC0001
HST Registration: 812345678 RT0001
Ontario Corporation Number: 1007654321